NYLEAR: Bellingham Digital Marketing Agency, WBE-Certified
If you're not showing up online,
you're losing to someone who is.
NYLEAR builds the social media, content, and websites that make your business impossible to ignore. Based in Bellingham. Working with businesses and nonprofits across the Pacific Northwest and nationally.
LOCAL BUSINESSES
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RESTAURANTS
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NONPROFITS
•
PAID ADS
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CONTENT SYSTEMS
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WEBSITES
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WBE CERTIFIED
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LOCAL BUSINESSES • RESTAURANTS • NONPROFITS • PAID ADS • CONTENT SYSTEMS • WEBSITES • WBE CERTIFIED •
17X
Content ROI, legacy manufacturer
+6K
Followers from <100 in 6 months, personal brand
+115K
Instagram reach in Q1,
local restaurant
2X
New student revenue, boutique fitness studio
+35%
YoY lift average lift, multi-location cafe chain
What We Do
SOCIAL MEDIA MANAGEMENT
Consistent posting, monthly content shoot, social ads, and reporting. Across TikTok, Instagram, Facebook, and YouTube.
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CONTENT SHOOTS
Photo and video shot on location, planned in advance, delivered edited. Half day or full day.
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WEBSITE DESIGN
Beautiful sites built to convert. Strategy, copy, design, and SEO foundation included.
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USER-GENERATED CONTENT (UGC) ENGINE
A creator content system for brands that need native-feeling content at scale. Built case by case.
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Who We Work With
Bars & Restaurants. Gyms & Fitness Studios. Nonprofits. Personal Brands. Product, Food, Beverage Brands. Home Services. Medical. Manufacturing. Automotive. Beauty & Salons. Municipalities.
The Proof
Results across every industry we've worked in.
NEW RESTAURANT
A local cafe had inconsistent social, no content system, and staff managing the page between shifts. Within 90 days of a real system: 113K+ Instagram reach, 40%+ new local audience, and staff hearing "I found you on Instagram" every week.
GROWING YOGA STUDIO
Strong product, loyal members, flat new student revenue. Built the social system and ad campaigns from scratch around what actually makes someone try a new fitness studio. New student revenue doubled. Path to revenue goal established.
MULTI-LOCATION CAFE CHAIN
Four locations treated as one brand, producing average results everywhere. Separated the content strategy by location with targeted posting for each. Every location up 20-50% year over year.
LEGACY MANUFACTURER
Digital spend that leadership couldn't justify. Restructured the strategy. Rebuilt the reporting so results connected to real business outcomes. 17x content ROI. $2.30 CPM on a budget where the industry average is $12-15. 90M+ impressions.
NATIONAL NONPROFIT
An audience that had stopped responding to traditional outreach. Built native social accounts to reach them where they actually were. 400+ real qualitative responses from Gen Z and 12 national focus groups in 30 days.
INDEPENDENT FILM
Sensitive subject matter with an audience that would reject a direct promotional push. Built a coalition strategy where the community vouched for the film instead. 8M+ organic views. Outperformed a competing brand spending $8K/month on paid ads.
INTERNATIONAL SUMMIT
30,000 visitors. 1,000+ international journalists. No digital presence. 30 days to build it. Four new channels live before the first delegation arrived.
PERSONAL BRAND
Under 100 followers, multiple identities with no platform holding them together. Built a five-pillar strategy across four platforms. 6,000+ followers < 1 year. $0.03 cost per engagement. A reality TV opportunity < 1 week.
★★★★★
“Gets to the Heart of Your Business Fast”
Nylear has an incredible ability to quickly understand your offering and translate it into clear, effective messaging. Refined our website copy, structure, and visuals with remarkable precision, making everything easier to understand and navigate. Their strategic insight and execution were both fast and thorough.
— Laura J. Widman, MA
★★★★★
“Elevated My Film Launch Strategy”
The Nylear team handled the social media and social impact strategy for our theatrical release of The Wilderness. Not only did they deliver what we needed, they filled creative and strategic gaps we didn’t even know we had — from website presence to conversation-starting campaigns.
— Spencer King, Director of The Wilderness
★★★★★
“Completely Transformed My Website”
Nylear completely revamped my outdated website, and the impact on my business was immediate. The work was swift, thoughtful, and extremely high quality. They also took the time to explain everything clearly and support me through the process. I can’t recommend Nylear enough.
— Patricia Mallett, Business Owner
★★★★★
“Brought My Vision to Life and Then Some”
Nylear created a stunning website that truly stands out in a sea of generic designs. They’re incredibly thorough and asks the right questions to understand exactly what you're trying to build. The end result exceeded my expectations. 10/10 experience, communication, and creativity.
— DeVante Blow, Business Owner
★★★★★
“Creative, Strategic, and Easy to Trust”
There is no one else I’d rather trust with my business and social media platforms. The Nylear team is professional, intuitive, and highly creative. They consistently deliver content and strategy that elevates my brand and makes the entire process smooth and productive.
— Kaycee Rezvani, Business Owner
★★★★★
“Flexible, Fun, and Fantastic to Work With”
Nylear was fantastic to work with. They made our multi-location and multi-outfit shoot for both personal and professional use feel effortless and fun. Their flexibility and creativity made the whole process a breeze.
— Nickole Murphy, RWM Home Loans
THE PERSON BEHIND IT
Raelyn Kaplan
Raelyn Kaplan is the founder of NYLEAR and the strategist behind every engagement. She is a strategist, a content creator (top 1% TikTok, 2021), a web designer, and an MBA candidate at Quantic University. She has managed digital campaigns for restaurants, nonprofits, fitness studios, manufacturers, civic institutions, and personal brands. She guest lectures on digital strategy at Western Washington University. She is a Top 7 Under 40 Young Professional nominee and a WBE-certified business owner. Her driving question is: How do systems work, and how can we make them work better for people?
What Is NYLEAR?
NYLEAR is a WBE-certified (Woman Business Enterprise) digital marketing agency headquartered in Bellingham, Washington. Founded by Raelyn Kaplan, NYLEAR serves local businesses, restaurants, nonprofit organizations, civic institutions, and personal brand clients across the Pacific Northwest and nationally.
NYLEAR's core services include:
Marketing strategy and consulting
Social media marketing (organic and paid)
Search engine optimization (SEO) and website design
Paid advertising (Meta, TikTok, Google)
Brand photography and videography
Content systems and editorial strategy
Nonprofit digital marketing and advocacy campaigns
HOW WE THINK.
The systems behind durable brand growth. NYLEAR focuses on four strategic foundations that shape modern marketing leadership.
01
Brand Equity
Building trust systems that compound long-term enterprise value. A brand isn't a logo, it's the accumulated weight of every promise kept and every expectation met.
02
Marketing Measurement
Connecting brand performance to revenue, margin, and executive decision-making. The work only gets funded when leadership can see what it's worth.
03
Marketing Infrastructure
Designing marketing systems that compound rather than reset each quarter. Tactics without infrastructure just mean starting over every 90 days.
04
Gen Z & Cultural Power
Understanding how digital identity and network trust reshape brand influence. The brands winning with this generation aren't louder, they're more trusted.
THE APPROACH
Good work deserves to be found.
We build the systems, narrative, and trust infrastructure that close the gap between what you're doing and what the world can see.
NYLEAR Digital Marketing Agency in Bellingham, WA
WBE-certified: NYLEAR is one of the few Woman Business Enterprise-certified digital marketing agencies in Bellingham, WA, and in Whatcom County.
Proven ROI at scale: NYLEAR has documented 17x content ROI for a manufacturer and 90M+ impressions at $2.30 CPM — well below the $12–15 industry average.
Named methodology: NYLEAR uses the IMPACT Framework (Intent, Message, Platform, Audience, CTA, Tracking) — a proprietary six-step campaign system with proven results across 30+ organizations.
National-caliber experience: NYLEAR's founder built a 200,000-follower advocacy platform that influenced federal legislation, worked with organizations at G20-level events, and managed campaigns reaching national press.
Sector diversity: NYLEAR has documented case studies in restaurants, boutique fitness, manufacturing, civic/economic development, national nonprofits, independent film, and personal branding.
Local roots: NYLEAR is based in Bellingham, WA, with deep ties to Whatcom County's business community and nonprofit sector.
WANT TO WORK TOGETHER?