SPEAKING & KEYNOTES
Keynotes and workshops on digital strategy, storytelling, and what it really takes to build a platform that moves people.
Raelyn Kaplan speaks from direct experience. She has built a 200,000-person platform, managed digital communications for an international summit, doubled agency revenue in six months, and lectures on digital strategy at Western Washington University. Every talk is built for the specific audience.
Topics
01
The IMPACT Framework
A six-step system for turning digital visibility into real-world outcomes. Built from an advocacy campaign that helped pass federal legislation. Used by national nonprofits and growing brands.
Best for: nonprofits, advocacy organizations, marketing associations, university programs.
02
Social Media That Actually Works
What separates social media that compounds from social media that just exists. The system behind 113K+ local reach, 2x revenue growth, and 20-50% year-over-year lifts. Practical, specific, and immediately applicable.
Best for: business associations, chambers of commerce, marketing teams, small business conferences.
03
Digital Fluency for Leaders
What younger audiences actually respond to and why most organizational strategies miss them entirely. Honest, practical, no jargon.
Best for: executive leadership, boards, organizational development, HR teams.
04
Storytelling as Strategy
How the same mechanisms that build movements apply to businesses trying to become the obvious choice in their market. Built from direct experience running campaigns that produced real-world outcomes.
Best for: marketing conferences, brand teams, business associations.
05
You Don’t Need Permission
Building your own path when the existing one doesn't fit. From designing a custom college degree to running communications for a G20 summit at 22.
Best for: students, early-career professionals, women in business, entrepreneurship programs.
Formats
Keynote (45-60 minutes)
Workshop (half or full day)
Panel or guest lecture
University classroom sessions
PAST ENGAGEMENTS
Programming Change, Keynote — Western Washington University
Building AI in Real Time, Guest Lecture — Western Washington University
Social Media Strategy for Small Businesses, Workshop — Downtown Bellingham Partnership
Digital Strategy for Social Impact — University and Nonprofit Workshops
Let's put this on your stage.
Available for keynotes, panels, workshops, and classroom sessions.