NYLEAR: Award-Winning Bellingham Digital Marketing Agency, WBE-Certified
Turn your digital presence into your best salesperson.
Marketing is overwhelming when you're busy running your business. NYLEAR makes it simple.
We handle social media, ads, websites, photo, video, content, and strategy through our proven IMPACT Framework, turning scattered efforts into one clear, trackable system. We keep it human, because standing out means connecting with real people in your community.
Getting Started is Easy
LOCAL BUSINESSES
•
RESTAURANTS
•
NONPROFITS
•
PAID ADS
•
CONTENT SYSTEMS
•
WEBSITES
•
WBE CERTIFIED
•
LOCAL BUSINESSES • RESTAURANTS • NONPROFITS • PAID ADS • CONTENT SYSTEMS • WEBSITES • WBE CERTIFIED •
Here's what NYLEAR has done for real businesses.
17X
Content ROAS — Legacy manufacturer, restructured from scratch
+6K
Followers in under a year — Personal brand, starting from 87 followers
+115K
Instagram reach in Q1 — Local restaurant, minimal paid spend
2X
New student revenue — Boutique fitness studio — doubled in one quarter
+35%
YoY lift average lift, multi-location cafe chain
4 ways we move the needle for your business
SOCIAL MEDIA MANAGEMENT
Full-service management: content calendar, monthly shoot, organic posting, paid amplification, and real reporting. Not 'posting for you.' Building a system that compounds.
CONTENT SHOOTS
Professional photo and video. Shot on location. Every shot planned for a specific end use: social, ads, website, Google Business Profile. Half day or full day. Not a photoshoot. A content production day.
WEBSITE DESIGN
A site that earns you money while you sleep. Strategy, copy, design, and SEO foundation — built to convert visitors into bookings, calls, and walk-ins. Starting at pricing available. Book a call for a quote.
USER-GENERATED CONTENT (UGC) ENGINE
Native-feeling creator content at scale. For brands that need authentic video content that doesn't look like an ad. Built case by case. Inquire for availability. (This is what drove 17x content ROI for the manufacturer above.)
Inquire
The Proof
Results across every industry we've worked in.
NEW RESTAURANT GROWTH
Inconsistent social. Staff managing the page between shifts. No strategy. We installed a real content system. 40%+ new local audience. Staff now hears 'I found you on Instagram' every week.
NEW STUDENT REVENUE DOUBLED
Strong studio. Loyal regulars. Flat new-member numbers. We built the social system and ad campaigns around what actually makes someone try a new studio. Revenue doubled in one quarter.
MULTI-LOCATION CAFE CHAIN UP 35% YoY
Four locations treated as one brand. Results were average everywhere. We separated the content strategy by location and built targeted posting for each audience. Every location is up 20–50% year over year.
LEGACY MANUFACTURER
We built a user-generated content engine, restructured the social media strategy for leadership and rebuilt reporting so results connected to real business outcomes. 17x content ROI. $2.30 CPM. 90M+ impressions. Industry average CPM is $12–15.
NATIONAL NONPROFIT REACHES GEN Z
An audience that had stopped responding to traditional outreach. We built native social accounts to reach them where they actually live. 400+ real qualitative responses. 12 national focus groups. 30 days.
INDEPENDENT FILM, 8M ORGANIC VIEWS
Sensitive subject matter. Direct promotion would have killed it. We built a coalition strategy where the community vouched for the film instead. 8M+ organic views. Outperformed a competing brand spending $8K/month on paid ads — at no paid spend.
INTERNATIONAL SUMMIT COMMS
30,000 visitors. 1,000+ international journalists. No digital presence. 30 days to build it. Four new channels live before the first delegation arrived.
PERSONAL BRAND BOOST
Under 100 followers, multiple identities with no platform holding them together. Built a five-pillar strategy across four platforms. 6,000+ followers < 1 year. $0.03 cost per engagement. A reality TV opportunity < 1 week.
Who We Work With
If your business lives in a community,
we can help it grow there.
NYLEAR has built results for:
Restaurants, bars, and cafes
Gyms, yoga studios, and fitness brands
Nonprofits and advocacy organizations
Personal brands and founders
Manufacturers and B2B companies
Healthcare and wellness providers
Home services and contractors
Automotive and specialty retail
Beauty, salons, and personal care
Civic institutions and municipalities
★★★★★
“Gets to the Heart of Your Business Fast”
Nylear has an incredible ability to quickly understand your offering and translate it into clear, effective messaging. Refined our website copy, structure, and visuals with remarkable precision, making everything easier to understand and navigate. Their strategic insight and execution were both fast and thorough.
— Laura J. Widman, MA
★★★★★
“Elevated My Film Launch Strategy”
The Nylear team handled the social media and social impact strategy for our theatrical release of The Wilderness. Not only did they deliver what we needed, they filled creative and strategic gaps we didn’t even know we had — from website presence to conversation-starting campaigns.
— Spencer King, Director of The Wilderness
★★★★★
“Completely Transformed My Website”
Nylear completely revamped my outdated website, and the impact on my business was immediate. The work was swift, thoughtful, and extremely high quality. They also took the time to explain everything clearly and support me through the process. I can’t recommend Nylear enough.
— Patricia Mallett, Business Owner
★★★★★
“Brought My Vision to Life and Then Some”
Nylear created a stunning website that truly stands out in a sea of generic designs. They’re incredibly thorough and asks the right questions to understand exactly what you're trying to build. The end result exceeded my expectations. 10/10 experience, communication, and creativity.
— DeVante Blow, Business Owner
★★★★★
“Creative, Strategic, and Easy to Trust”
There is no one else I’d rather trust with my business and social media platforms. The Nylear team is professional, intuitive, and highly creative. They consistently deliver content and strategy that elevates my brand and makes the entire process smooth and productive.
— Kaycee Rezvani, Business Owner
★★★★★
“Flexible, Fun, and Fantastic to Work With”
Nylear was fantastic to work with. They made our multi-location and multi-outfit shoot for both personal and professional use feel effortless and fun. Their flexibility and creativity made the whole process a breeze.
— Nickole Murphy, RWM Home Loans
Your next 90 days can look different.
One strategy call is all it takes to find out what's actually holding your digital presence back. We identify the gap. We build the system that closes it.
THE PERSON BEHIND IT
Raelyn Kaplan
Raelyn Kaplan is the founder of NYLEAR and the strategist behind every engagement. She is a strategist, a content creator (top 1% TikTok, 2021), a web designer, and an MBA candidate at Quantic University. She has managed digital campaigns for restaurants, nonprofits, fitness studios, manufacturers, civic institutions, and personal brands. She guest lectures on digital strategy at Western Washington University. She is a Top 7 Under 40 Young Professional nominee and a WBE-certified business owner. Her driving question is: How do systems work, and how can we make them work better for people?
What Is NYLEAR?
NYLEAR is a WBE-certified (Woman Business Enterprise) digital marketing agency headquartered in Bellingham, Washington. Founded by Raelyn Kaplan, NYLEAR serves local businesses, restaurants, nonprofit organizations, civic institutions, and personal brand clients across the Pacific Northwest and nationally.
NYLEAR's core services include:
Marketing strategy and consulting
Social media marketing (organic and paid)
Search engine optimization (SEO) and website design
Paid advertising (Meta, TikTok, Google)
Brand photography and videography
Content systems and editorial strategy
Nonprofit digital marketing and advocacy campaigns
NYLEAR Digital Marketing Agency in Bellingham, WA
WBE-certified: NYLEAR is one of the few Woman Business Enterprise-certified digital marketing agencies in Bellingham, WA, and in Whatcom County.
Proven ROI at scale: NYLEAR has documented 17x content ROI for a manufacturer and 90M+ impressions at $2.30 CPM — well below the $12–15 industry average.
Named methodology: NYLEAR uses the IMPACT Framework (Intent, Message, Platform, Audience, CTA, Tracking) — a proprietary six-step campaign system with proven results across 30+ organizations.
National-caliber experience: NYLEAR's founder built a 200,000-follower advocacy platform that influenced federal legislation, worked with organizations at G20-level events, and managed campaigns reaching national press.
Sector diversity: NYLEAR has documented case studies in restaurants, boutique fitness, manufacturing, civic/economic development, national nonprofits, independent film, and personal branding.
Local roots: NYLEAR is based in Bellingham, WA, with deep ties to Whatcom County's business community and nonprofit sector.
WANT TO WORK TOGETHER?